BRANDING

Mockup of slider or banner.

Mockup of slider or banner.

You have a great product, service or brick and mortar business. And now you are on your way to turning leads in sales. But before you do anything else, stop!

Later on we talk about Digital Concept Marketing. But let’s take a brief look first at your brand.

What is a Brand

A brand is how your service, your product, your staff and you are perceived publicly. It defines who and what you are compared to your competitors. It is your business identity.

To develop a brand you need to understand visual concepts. It’s the message you send to your prospects and customers about who you are. When a prospect views your website, your social networks, your images, your editorial, your logo, the typeface you use, the color schemes you use, it conjures up feelings in others. You need to tap into those feelings using concepts to attract users to your product and services.

Part of our conversation with you is to discuss your branding and marketing plans and we will recommend tools to help you along. What matters to us is that you convert Leads into Sales. But having the best product is not enough. Understanding what works and what won’t work is part of the conversation with you.

When working with you we need you to understand from the start that 1. You will trust us. And 2. we only succeed when you succeed. It’s that simple.

It’s a symbiotic relationship.

Cafe de L'Elite banner showing french couples turn of the century sitting around a table outside in Victorian clothing

 

BRANDING A CAFE/RESTAURANT

Le Café de l’Élite

The client requested a logo that reflected their concept of a French-Style, turn-of-the-century, gathering place “à la française” which would attract customers who enjoyed each other’s company, loved French food at a reasonable price, and conversation in a relaxed atmosphere.  They required a very fast turnaround. They needed immediate results for several logos for their website, social networks, printing (letterhead, brochures, bills, menus, invoices, business cards) and their menu and delivery app. They also required a logo for pens. booty bags and cork coasters as handouts.

We sit down with our clients first, get to know them, brainstorm and come up with some sketches we all agree on, and then return usually within four business days with proofs. Production can be completed in less than a week. We can either print the marketing materials ourselves or deliver the logo files in SVG, PDF and EPS file formats for various types of printing.

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It Starts With A Scribble

 

And A Few Days Later “Voila!”

There Is More To Designing a Logo Than You Think!

If you are thinking of designing and printing your own logo you will need both positive and negative logos, and file formats for many different types of printing services.

POSITIVE SPACE

NEGATIVE SPACE

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