by Steph Dickson
Can I Market My Own Business ?
How You Tell the World About Your Product or Service
If you are asking this question your are in the right place.
But what exactly is Marketing? The answer is fairly simple.
MARKETING IS HOW YOU TELL THE WHOLE WORLD ABOUT YOUR PRODUCT OR SERVICE.
Of course you can market your business so we hope our recommendations will help you. But it won’t happen overnight. It’s all about taking small steps.
Lesson 1. Marketing is NOT just about posting content on Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok or any other social network platform. It is a science that encompasses everything you wish the world to believe about you.
If you have the budget to support your own marketing team, even better. But for the majority of small businesses that may not be possible. That is, until your marketing strategy has not only retained existing customers or clients, but has attracted new ones.
So let’s get going.
BUILD A MARKETING BUDGET
Once your budget is in place, research for tools that will give you a one-step content distribution across several platforms.
YOU MUST HAVE A WEBSITE
There are so many options from the easy do-it-yourself option to one developed for you.
KNOW YOUR WHY
Why do are doing what you do. Explaining it in a way that is attractive. Your MISSION. Your PURPOSE.
If You Don’t Have a Website It Will Be Difficult to Sustain Your Business
If you don’t have a website it will be difficult to sustain your business in today’s global and extremely competitive marketplace. Relying just on Facebook/Instagram and Twitter would be a mistake. Your social networks need to work together with your website. Let’s say they need to work symbiotically together to benefit each other.
Social networks function differently to your website. Unless you fully understand the technology that controls them, your marketing will not gain the momentum, and will not drive enough traffic to your business.
So get your Content Marketing Business Process Hat on and dive in.
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Story Telling Connects People to Each Other
The most important marketing tool is telling your story.
Story-telling connects people to each other. Story-telling is memorable and if done well, will connect us to the story’s message; can make us more knowledgeable and informed, even desirable and maybe even more secure.
So what is your Brand, your Vision and your Mission? If you don’t have any of these you don’t have a story.
And how you tell your story is also important. It encompasses everything from your business icon, the fonts you use, the concept of each image you use and how you write your editorial.
Your editorial needs to be easy to read, simple, clean, to the point and with short sentences, transition words and small paragraphs.
So, let’s start by discovering how you need to tell your story in detail.