Your website is done, what’s next
You have a website, and may even have built it yourself. You are a small business so are watching the $$$ and decide to go with one of those big hosting companies that lock in all sorts of goodies. Drag and Drop design, security, email, calendars, firewall and search engine placement. Wow! And all for the amazing price of $30/month. Well yes, for the first year. Then maybe your domain name and all those features you got so cheap start to increase exponentially.
Ask yourself, what matters most?
Where should you make the investment?
- Web design. It’s an art form. If you can’t afford a super, local, web design company to do one for you, most hosting services have Drag and Drop to build yourself, or for a very affordable amount, could whip one up for you fairly cheaply. What we DON’T RECOMMEND is one of those companies that offer you a website for $595! Just when you need to upgrade your software or something stops working, they will come after you if you don’t have a maintenance agreement.
- Maybe you’re offered cheap templates by your hosting service. If you think your website design is working for you, ask a random selection of people to anonymously judge your site when you have finished the build. You are the last person to know if it will work to attract users and keep them on your website.
- Running a website. If it’s e-commerce, you are constantly updating the content. That’s a lot of work. If it’s a service you may only have to update it once every few months or when you change a service.
- Social Networking. Again, that’s a lot of time constantly posting and plugging content to get new customers.
- Security. Extremely important. If you are running a successful business you are going to be more at risk.
- Stats. It’s amazing how may small businesses don’t know how many users visit their website daily or weekly. Or don’t know how may people did a search on your particular product or service and arrived at your door. Or how many people jumped off your website in less than 10 seconds. These stats matter.
You’re made, Right? Umm, Wrong!
You’ve even bought into the search engine optimization for $30/year by your hosting service. It should have already dawned on you that it’s possible that half a million businesses have also bought into the same search engine option service. You are all getting exactly the same coding for your website. That means you are also competing with them too. Don’t expect anything like this to help.
Oh! I hear you shout. But when I got onto the search engine and type in “Shoes in (my city name here)” my store pops up first. Well of course it will. You’ve been searching your own store for months on every search engine from your Desktop. your tablet and your smartphone. You go onto your own site four or five times a day and the search engine knows this. It’s part of your search lookup algorithm so the search engine is offering up what it thinks you need to see first. IOW the algorithm is what the search engine uses to decide the relevance of the information in the database to what you are searching for. And search engine results vary from one to another. They will not be all the same. And they also vary depending on what platform you are using. So Sally Smith in the city 5 miles away is not getting the same search results you are. Sorry.
Don’t Scrimp on Search Engine Coding
What you need is a great search engine consultant or a great search engine tool. And hopefully you will use a company or a piece of software that is local to you. Why?
You need to understand completely :
- Your marketing plans and goals. Map it out. Use descriptive words to describe your product, service and be specific
- Keyword Search principles
- Understand different search engines and how they work
- Know how robots work
- Know the difference between mobiles and desktop searches
It’s a lot but that extra expense is going to drive more traffic to your webiste.
I would invest in search engine technology. It’s a priority.
* * * * * *
Shop local. It helps you and it helps your local economy.
* * * * * *